Vertical Futures is a TULU original series spotlighting the leaders shaping how we live, work, and build community. Each episode brings practical insights for developers, landlords, and investors on resident experience, operations, and the technologies redefining modern buildings.
Whitney Kidd of The Preiss Company explores self service, AI, and robotics, and how innovation teams can free on site staff to focus on the resident experience.
Redefining the Resident Experience with Whitney Kidd, Vice President of Innovation at The Preiss Company
Episode Summary
At the intersection of technology and human connection, Whitney Kidd, Vice President of Innovation at The Preiss Company, is modernizing property management across student and multifamily housing. In this episode, Whitney discusses the changing expectations of Gen Z, how her team is experimenting with robotics and AI, and why the future of living depends on balancing automation with empathy.
Main Highlights
1. The rise of self service and automation
Gen Z wants independent, digital control. From self guided tours to automated move ins, The Preiss Company is integrating systems that let residents manage their living experience end to end – without losing personal connection.
2. People first, technology second
Even if robots could do everything, people stay at the forefront. The goal is not replacement but empowerment, removing administrative burden so teams can focus on residents and community.
3. Meet Donna – the first humanoid in multifamily
Through Iris, its innovation arm, The Preiss Company introduced a humanoid robot named Donna. Early use cases include maintenance support, package management, and after hours concierge – supplementing teams and improving service.
4. Adapting design for the next era
Integrating robotics means rethinking buildings. Mobile first access and smarter infrastructure prepare properties for seamless human and machine collaboration. Early adopters will lead as capabilities mature.
5. Leadership through innovation and heart
Whitney leads with rigor and warmth. Her philosophy: listen deeply, elevate teams, and move the business forward. Innovation is not trend chasing – it is building durable advantages that support people and strengthen communities.
Closing Reflection
Whitney’s story captures the spirit of Vertical Futures: bold innovation grounded in care for people. The future of real estate is not just about smarter buildings – it is about empowering the humans who make them thrive.
Thank you so much, Whitney, for joining us on Vertical Futures.