Vertical Futures is a TULU original series spotlighting the leaders shaping how we live, work, and build community. Each episode brings practical insights for developers, landlords, and investors on resident experience, operations, and the technologies redefining modern buildings.
Selam Egzeabher of Greystar’s East Market brings hospitality precision to multifamily, showing how measurable operations and genuine service create award winning communities.
Award Winning Excellence: How Selam Egzeabher Brings Hospitality Precision to Multifamily Leadership
Episode Summary
With nearly two decades bridging hospitality and multifamily, Selam Egzeabher has mastered the art of turning service into strategy. As General Manager at Greystar’s East Market in Philadelphia, she leads one of the city’s most complex mixed use developments and brings a world class hospitality mindset to every detail. In this episode, Selam shares how transparency, empathy, and creative problem solving have helped her build award winning communities that feel as good as they perform.
Main Highlights
1. Operational excellence with heart
Selam believes great management is measurable – but also deeply human. Everything at the property is measurable. By connecting daily actions to NOI and celebrating every improvement, she builds pride and accountability across her teams.
2. Listening as a design principle
Her approach to innovation begins with listening. When residents shared their love for gardens and concern for bees, she turned that feedback into beehives and herb gardens. Today, residents harvest ingredients and cook together – a living example of community built from curiosity.
3. Hospitality as a lasting advantage
Each employee, when they are having conversations with residents, is building that relationship.
Every interaction is a chance to serve, connect, and build trust. That attention to experience is what sets her communities apart.
4. Mixed use as the model of the future
Selam sees the next generation of multifamily living as interconnected ecosystems – places where convenience, wellness, and belonging meet. People are not just looking for an apartment. They are looking for a neighborhood within reach.
Closing Reflection
Selam’s journey from hospitality to multifamily leadership proves that precision and compassion can coexist beautifully. Her work reminds us that great communities are not built by chance – they are built through care, creativity, and a commitment to making everyday living extraordinary. That is the kind of excellence Vertical Futures celebrates and the kind of future TULU is helping create.
Thank you so much, Selam, for joining us on Vertical Futures.