Vertical Futures is a TULU original series spotlighting the leaders shaping how we live, work, and build community. Each episode brings practical insights for developers, landlords, and investors on resident experience, operations, and the technologies redefining modern buildings.
In this conversation, Aimée Duplessie of Grand Peaks shares how thoughtful risk taking, brand building, and a resident first mindset turn good assets into communities people are proud to call home.
First to Market: How Aimée Duplessie Leads Through Change in Multifamily Real Estate
Episode Summary
Across Colorado, Oregon, and Washington, Aimée Duplessie is redefining what it means to lead with innovation in multifamily. As Senior Regional Manager at Grand Peaks, she brings over two decades of experience to the challenge of introducing new technology into traditional markets. In this episode, Aimée shares how curiosity, courage, and thoughtful risk taking can turn good buildings into great communities that residents feel proud to call home.
Main Highlights
1. Post COVID expectations reshaped resident priorities
Residents now expect spaces that adapt to their evolving lives and technology that makes daily living easier. Aimée saw firsthand how the pandemic changed not just how people live, but what they value in a home – and how operators must evolve with them.
2. Strategic innovation with purpose
When Grand Peaks brought TULU to their Skyline property in Denver before it had local traction, it was a calculated risk that paid off. Aimée evaluates every new idea through a simple lens: does it support her teams, improve residents’ lives, and set the property apart?
3. Balancing technology and humanity
We provide homes for people, which is a much more personal touch. Too much technology can start to feel really cold.
Her leadership blends innovation with warmth – an approach that builds both loyalty and trust.
4. The rise of branding in multifamily
Buildings are starting to have identity. Residents are beginning to seek out names they trust. For Aimée, consistent experiences and clear storytelling are fast becoming a competitive edge.
Closing Reflection
Aimée’s story shows that innovation is not just about tools or trends – it is about people who dare to lead with purpose. Her work at Grand Peaks mirrors TULU’s vision: creating spaces that connect residents, simplify living, and bring a sense of belonging back to our cities.
Thank you so much, Aimée, for joining us on Vertical Futures.